Hundreds of Dutch fans arrived at the stadium wearing orange lederhosen to cheer on their team in the World Cup. The problem? The orange lederhosen were part of a promotion by Bavaria beer and displayed the Dutch brewery's logo. Since Budweiser paid a hefty price to be the official beer of the tournament (ironic, considering Germany is quite well-known for its own brews), fans wearing the Bavaria lederhosen were required to remove them before entering the stadium. The result? Hundreds of
Dutchmen in their skivvies.
Here's a quote from the article:
"I understand that FIFA has sponsors but you cannot tell people to strip off their lederhosen and force them to watch a game in their underpants. That is going too far."
Damn straight.
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