Cats in IKEA

I have a love/hate relationship with IKEA. I hate the store's layout, I hate the lack of customer service, I hate their cheaply made furniture, and I really really hate assembling their cheaply made furniture*. Okay, so this love/hate relationship is skewed towards the hating. I do like their meatballs and the fact that you can buy a bag of 100 tealights for like two dollars. And to be honest, when you need a new coffee table because a big, drunk guy fell onto yours and smashed it into bits at your housewarming party, IKEA can come in handy.

I also really like this commercial that was filmed when 100 pet cats were let loose in an IKEA after hours. Here's some additional video footage about the making of the commercial. (via Metafilter) If my catphobe mother catches wind of this she'll never set foot in an IKEA again.

*I came up with a new money-making idea to add to the list: become an expert in assembling IKEA furniture and hire yourself out to put it together in people's homes. I would gladly have paid someone $50 (or more) to piece together six of these BÖRJEs.