Australian commercials are clearly not made for the squeamish. Worksafe Victoria, the government agency in charge of workplace health and saftey, recently launched an ad campaign that is disturbing, to say the least. First, they aired some commercials that showed people throwing our their backs and breaking their ankles that were pretty graphic- cracking sounds, visuals of snapping bones, etc. Then, billboards like these started popping up around Melbourne. However, the worst was yet to come: a television ad showing a girl getting her hand caught in a bread slicer, including a close-up shot of...a severed finger! C'mon now, nobody wants to see that while they're watching Australia's Next Top Model.
Apparently Australia has a history of shocking advertisements- the pioneers of this tactic, the transportation authority TAC, recently put out a montage of (in)famous commercials for their 20th anniversary. Because nothing says "please drive safely" like a mangled corpse in the road.