Coming Soon -- Drive-Through DNA: "RheoSwitch -- precise, variable control of mammalian gene expression." Haven't you always dreamed of precise control of mammalian gene expression? Buy it here. Hmmm, wonder if they will send me a free sample of this pMYB5 control plasmid so I can try manipulating a little E. coli at home. Welcome to the world of the gene-device ads in Science magazine, which has been taken over by advertising for genetic materials and gene-manipulation laboratory devices. All of the full-page ads in the front of the magazine in a recent issue were for such products. (Advertising in the front of a magazine costs more than in the middle.) "Ambion's MagMAX delivers high-quality RNA to maximize the success of your gene expression studies," one ad says. "Achieve excellent transfection efficiency in some cell lines," a Roche ad promises. "One reagent convenience for DNA and RNAi transfection," an ad for Invitrogen proclaimed. "SpeedStar DNA Polymerase is a convenient, efficient DNA polymerase specifically
designed for fast PCR," Takara Bio promised. I liked my polymerase convenient! "Enter the world of reliable gene silencing," Qiagen's ad headlined. "Our next generation of high-fidelity Pfu-based fusion enzymes sets a new standard for PCR performance," Stratagene's inside-cover ad proclaims. OK, medical laboratories need to shop for products just like everybody else does. What's spooky is that these are slick ad-agency ads with graphics and sell lines. "MessageAmp II -- Biotin Enhanced!" cries an ad for Ambion, whose Web site promises, "Scale up easily to acquire more RNA." The magazine ad for Ambion has flowers and looks for all the world like a prescription-drug sales pitch. "DNA Sequencing for $2.50 per reaction," with "plasmid and PCR purification available" and "no charge for standard sequencing primers" proclaimed a recent ad in Science, while "Simplify Gene Silencing Experiments with Pre-Designed RNA -- Fast! Easy! Guaranteed!" declared another.
Looks like the author was totally freaked out by the biotechnology ads. It’s weird to think that something so commonplace and boring (polymerases? biotin? I use that shit every day.) is so strange and fascinating to someone outside the field. I don’t mean to be all “silly laypeople,” but Science is a trade magazine. If you were reading Auto Mechanics Weekly, you would expect to find ads like “Most Efficient Carburetor!” and “Smooth-gliding fan belt!” The products he listed are all standard tools of the trade, not used for creating fantasy hybrid organisms. And $2.50 isn’t even a good price for DNA sequencing.