Straaiiight from the heart

I don't know if this radio commercial is local or national, so some of you may be spared from its atrociousness, but that Belden Jewlers commercial is, like, the worst ever. It features some Luther Vandross sound-alike singing "I love her so, blah blah blah, straaaaaaaight from the heart" and it is omnipresent, played all the time on all the of radio stations I listen to. Most of these are alternative to hard rock stations (WFNX, WAAF, WBCN), whose listeners I assume simultaneously cringe when they hear the Luther-like wailing and attempt to change the station, rather than contemplate buying an expensive piece of jewelry for a loved one. Belden's advertising department needs to get their market research on and stick to running that commercial during David Alan Boucher's Bedtime Magic.